TL;DR
Ford announced the first-ever Bronco Filson, a rugged, outdoor-themed version with premium, wear-in interior and a powerful V6 engine. It emphasizes durability and outdoor readiness, with orders starting this fall.
Ford has announced the first-ever Bronco Filson, a special edition that pairs heavy-duty off-road capability with a rugged, lodge-inspired interior, emphasizing durability and outdoor readiness. The vehicle is set to be available for order this fall, with deliveries expected early 2027.
The Bronco Filson features the Sasquatch package as standard, including front and rear locking differentials, Fox shocks, and 35-inch tires—the largest on any premium 4×4, according to Ford. Under the hood, it is powered by a retuned 3.0-liter EcoBoost V6 engine, the same as in the Raptor, with seven G.O.A.T. modes, trail turn assist, and one-pedal rock crawling for enhanced off-road performance. The interior is built to wear in, not wear down, with quilted leather, perforated seats, a leather-wrapped dash, and brass accents, all designed to evoke the rugged durability of outdoor gear. Unique storage solutions include removable, water- and dirt-resistant bags that can be carried directly to camp, making the vehicle function as a portable gear bag. Ford claims this is the quietest Bronco yet, with acoustic glass, improved seals, ventilated front seats, heated rear seats, and a premium B&O sound system. The digital rearview mirror remains functional even when cargo is packed to the roof. A First Edition version will be available in a special Iron Sands Copper Metallic color, with a serialized badge. Pricing has not been announced, but estimates suggest it will be in the high-$60,000s to low-$70,000s range.
Why It Matters
This development matters because it signals Ford’s continued commitment to blending rugged off-road capability with premium, outdoor-inspired design. The Bronco Filson’s focus on durability and versatile storage appeals to outdoor enthusiasts and urban adventurers alike, potentially setting a new standard for outdoor-ready vehicles. Its release also reflects a broader trend of automakers collaborating with heritage brands to create specialized, lifestyle-oriented vehicles.
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Background
The Bronco has been a key model for Ford since its relaunch, with various trims emphasizing off-road prowess. The Eddie Bauer Bronco in the early 1990s was an earlier example of a luxury-oriented off-road vehicle. Ford’s partnership with Filson, a Seattle-based outdoor gear brand founded in 1897, marks a modern iteration of this concept, integrating rugged aesthetics with functional, durable interior features. The new Filson edition continues Ford’s tradition of special collaborations, with previous limited-run trims like the Eddie Bauer eventually discontinued.
“There is a massive difference between premium and precious. If you’re afraid to get the cabin dirty, it doesn’t belong in a Bronco.”
— Ford’s global design director Paul Wraith
“The Bronco Filson is built to handle the outdoors, with rugged interior materials and practical storage solutions that make it perfect for adventure.”
— Ford spokesperson (unnamed)
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What Remains Unclear
Details about the final pricing and exact trim options remain unconfirmed. It is also unclear whether the Filson edition will be produced in limited quantities or as a permanent addition to the Bronco lineup beyond the First Edition. Additionally, specific performance metrics beyond the engine and off-road features have not been disclosed.
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What’s Next
Ford will open orders for the Bronco Filson this fall, with deliveries expected in early 2027. Further details on pricing and full specifications are anticipated closer to launch. Ford may also reveal additional trim options or special packages in the coming months.
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Key Questions
What is the price of the Ford Bronco Filson?
Ford has not yet announced the official price. Industry estimates suggest it will be in the high-$60,000s to low-$70,000s range, positioned between the Badlands and Raptor trims.
How is the interior of the Bronco Filson different from other trims?
The interior features quilted, perforated leather seats, a leather-wrapped dash, brass accents, and rugged, wear-in materials designed to handle outdoor use while maintaining a premium look.
What makes the Filson edition suitable for outdoor adventures?
It includes durable, water- and dirt-resistant storage bags, removable cargo containers, and enhanced off-road features like locking diffs and large tires, all tailored for outdoor use.
Will the Bronco Filson be a limited run?
No, Ford has indicated that the Filson edition will be a permanent trim, not a limited release, continuing alongside other trims like Outer Banks and Badlands.
Source: Outside
