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New Zealand-founded water brand Anew is expanding in the United States with American-sourced spring water and bottles it describes as plant-based, with domestic manufacturing beginning in October 2026. The company has published laboratory reports covering one water sample for microplastics, 14 PFAS compounds and selected bottle materials; the results apply only to the samples and substances tested.
Anew, a New Zealand-founded water brand, is expanding in the United States with American-sourced spring water and domestic production of bottles it describes as plant-based. The company is also using published laboratory reports on microplastics, selected PFAS compounds and bottle materials to support its pitch to retail, hospitality, wellness and fitness customers.
Anew says its U.S. water comes from a protected underground artesian aquifer and is bottled without reverse osmosis or artificial remineralization. The company says U.S. bottle manufacturing began in October 2026. Its reusable bottle and cap are described as plant-based, lightweight and dishwasher-safe, with a design intended for repeated refilling.
For its microplastics test, Anew says it sent a bottle filled in New Zealand by sea to Los Angeles, then by truck to Las Vegas, where it remained in storage for 2.5 months before being sent to EMSL Analytical. EMSL’s report, dated May 5, 2025, found no microplastics in the single submitted sample within the method’s detection limits. The analysis used microscopy and Fourier transform infrared spectroscopy and referenced ISO 24187:2023 and other analytical guidance.
Anew has also published a water-testing report that found no detections among 14 PFAS compounds analyzed using EPA Method 537.1. A company-prepared summary of SGS testing reports no BPA or BPS detected in the bottle bodies tested. These results concern the specific samples and substances analyzed; they do not establish that all Anew products are free of those substances.
Testing Supports Anew’s U.S. Pitch
Anew’s rollout combines product expansion with a case for its packaging and testing disclosures. For consumers and businesses choosing bottled water, the published reports offer evidence about particular samples and substances rather than asking buyers to rely only on broad marketing claims. The company says the test journey was designed to reflect shipping and storage conditions before a bottle reaches a customer.
The findings have limits that matter to readers. A non-detection in one sample means the tested method did not identify microplastics above its detection limits in that sample; it does not establish that every bottle is free of particles. The PFAS and packaging summaries likewise apply only to the compounds and materials tested. The reports do not amount to a general certification that the water or packaging is free of all potential contaminants.
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How the Testing Fits the Expansion
Anew’s U.S. push comes as attention to plastic particles in drinking water grows. In April 2026, the U.S. Environmental Protection Agency included microplastics in its draft Sixth Contaminant Candidate List, a list of contaminants that may be considered in future drinking-water regulatory decisions. The listing does not establish a federal drinking-water limit.
A 2024 study in the Proceedings of the National Academy of Sciences reported an average of about 240,000 plastic particles per liter across samples from three bottled-water brands. About 90% were nanoplastics, detected with a different analytical technique. Those results are not directly comparable with Anew’s microplastics test, which does not establish the absence of nanoplastics.
The company lists Bristol Farms, Lassens, HUME, Pop Up Grocer and The Shelf among its stockists, along with select hotels and Pilates studios. Anew also sells products through its U.S. website as it seeks distribution across retail, hospitality, wellness and fitness businesses.
What the Lab Reports Do Not Show
The microplastics result covers one submitted sample, and the report’s non-detection is limited by the method’s detection capability. The source material does not specify whether additional samples have been tested or provide a broader, repeated sampling program. The test also does not establish the absence of nanoplastics.
The PFAS report addresses 14 compounds, not every PFAS substance, while the BPA and BPS information is described as a company-prepared summary of SGS testing on bottle bodies. The available information does not establish how results vary across production batches, bottle components or ongoing manufacturing. Nor does it provide a federal certification that the product is free of contaminants.
Anew describes its bottles and caps as plant-based, but the supplied material does not detail the materials’ composition, the share of plant-derived content or how the bottle should be handled at end of life. The company’s U.S. expansion is underway, but sales volumes, distribution targets and the scale of domestic production have not been stated.
U.S. Distribution and Production
Anew says it is pursuing more distribution across retail, hospitality, wellness and fitness channels, while products are already listed with named stockists and available on its U.S. website. The company has not announced a specific timeline for additional retailer launches or provided sales targets.
Domestic bottle manufacturing began in October 2026, according to Anew. Further details about production capacity, sourcing and whether the company will publish additional test results remain unannounced. Buyers evaluating the product can review the company’s posted reports, keeping each result in view of the sample and substances covered.
Key Questions
What is Anew introducing in the United States?
Anew is expanding U.S. sales with American-sourced spring water and bottles it describes as reusable and plant-based. The company says domestic bottle manufacturing began in October 2026.
What did the microplastics test find?
EMSL Analytical’s May 5, 2025 report found no microplastics in one submitted sample within the method’s detection limits. The result does not establish that every bottle is free of particles or that nanoplastics are absent.
What do Anew’s PFAS and packaging reports cover?
Anew reports no detections among 14 PFAS compounds analyzed using EPA Method 537.1. A company-prepared summary of SGS testing reports no BPA or BPS detected in the bottle bodies tested. Each result is limited to the samples and substances analyzed.
Where can U.S. customers find Anew?
The company lists Bristol Farms, Lassens, HUME, Pop Up Grocer and The Shelf as stockists, along with select hotels and Pilates studios. Products are also available through Anew’s U.S. website.
Source: athletechnews.com
