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Strong Pilates is targeting 20 new UK studios in 2027 after opening seven locations in 2026, taking its UK network to 15. The company has confirmed a Nine Elms opening for early 2027, but several other named locations remain under consideration rather than secured.
Strong Pilates is targeting 20 new UK studios in 2027, after opening seven locations in the country so far in 2026 and bringing its UK network to 15. The Australian-born fitness franchise has confirmed a studio in London’s Nine Elms for early next year; other named areas are still being explored, not confirmed as openings.
The company’s UK estate has grown from eight studios at the end of 2025 to 15 in 2026, according to an Athletech News report. Recent openings include Brighton, Hackney and Kingston. Strong Pilates says additional studios are planned for Maidenhead and Harpenden in the coming months, though it did not provide opening dates for those sites in the report.
Beyond the confirmed Nine Elms location, franchisees are exploring opportunities in West Hampstead, St Albans, White City and Richmond. The report does not say that leases have been signed or that those locations will open in 2027. The 20-studio figure is a target, not a list of 20 announced sites.
Strong Pilates offers 45-minute, low-impact workouts combining Pilates-inspired resistance training, strength and cardio. Sessions use the company’s proprietary Rowformer and Bikeformer machines. Co-founder Michael Ramsey described the format as an attempt to bring multiple training styles into one workout, addressing customers seeking a consolidated fitness routine.
A Faster UK Franchise Buildout
A target of 20 additional studios in one year would represent a substantial expansion of Strong Pilates’ UK presence if achieved. For customers, it could make the brand’s classes available in more cities and London neighbourhoods; for prospective franchisees and property owners, it signals that the company is actively seeking sites and operators.
The figure also gives a measure of the company’s ambitions, but not a guarantee of delivery. Studio openings depend on site selection, franchise agreements and build-out schedules, none of which are detailed for most of the proposed locations. Readers should distinguish the company’s growth target from confirmed openings and operating studios.
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From Eight UK Sites to Fifteen
The UK push forms part of a wider international expansion. Strong Pilates says it opened 40 studios worldwide in 2026 and has 130 operating locations across 15 countries. It reports more than 330 studios operating or in development globally and expects to exceed 150 open locations by January 2027. Those figures are company-reported and include a distinction between studios already operating and those still in development.
The franchise’s growth is tied to a format combining Pilates-inspired exercise with strength and cardio. Strong Pilates presents that mix as a way to serve customers interested in more than one training modality in a single class. The report also says the company recorded more than $75 million in net revenue over the past 12 months; it does not specify a reporting period or provide a comparison baseline in the supplied material.
““U.K. consumers are some of the most discerning in the world when it comes to fitness. They’re time-poor, they know what good looks like, and they want results without having to split their week across three different gyms.””
— Michael Ramsey, Strong Pilates co-founder
Which Proposed Sites Will Open?
The report does not identify all 20 locations in the target or provide a schedule for each opening. Nine Elms is confirmed for early 2027; West Hampstead, St Albans, White City and Richmond are described as areas where franchisees are exploring opportunities. The status of those prospects could change as negotiations proceed.
It is also unclear whether the 20-studio goal refers exclusively to studios opening during calendar year 2027 or includes any locations at an earlier planning or development stage. The source does not give details on the company’s UK franchise commitments, expected investment per site or staffing needs.
Nine Elms and Further Site Plans
The next stated UK opening milestone is the Nine Elms studio in early 2027. Strong Pilates also says Maidenhead and Harpenden are planned for the coming months, which would add to the 15 locations reported as operating in 2026 if they open as scheduled.
Further updates to watch for include confirmed addresses, lease or franchise announcements, and opening dates for the areas under exploration. Until those details are released, the 20-studio figure remains a company target, and the pace at which it can be reached is not yet established.
Key Questions
How many new UK studios is Strong Pilates targeting in 2027?
The company is targeting 20 new UK studios in 2027. This is an expansion goal, not confirmation that all 20 sites are secured.
How many Strong Pilates studios are operating in the UK?
Strong Pilates had 15 UK locations after opening seven studios in 2026, up from eight at the end of 2025, according to the report.
Which 2027 location has been confirmed?
A Strong Pilates studio in London’s Nine Elms neighbourhood is confirmed for early 2027. West Hampstead, St Albans, White City and Richmond are under exploration, not confirmed openings.
What kind of workouts does Strong Pilates offer?
The franchise describes its classes as 45-minute, low-impact workouts combining Pilates-inspired resistance training, strength and cardio, using its Rowformer and Bikeformer machines.
Source: athletechnews.com
